Tom Dixon's Hybrid Restaurant Welcomes People to Shop Furniture
Kalina N — May 8, 2019 — Art & Design
References: themanzoni & dezeen
The Manzoni is a sophisticated furniture showroom restaurant in Milan. Curated by Tom Dixon's Design Research Studio, the destination is characterized by an impeccably elegant aesthetic and class. The diner is set to open later in May, although it did welcome a number of guests for a soft opening during Milan design week. Individuals who dine in Tom Dixon's furniture showroom restaurant will have the opportunity of purchasing anything and everything — from the dining tables and the chairs to the place settings and the candle holders. This move toward commercial hybridization in the sphere of hospitality has become quite favorable to big brands and names in design. Tom Dixon's furniture showroom restaurant is yet another example of this push to bring services and experiences together.
Trend Themes
1. Furniture Showroom Restaurants - The trend of combining furniture showrooms and restaurants provides a disruptive innovation opportunity for brands to offer a unique and immersive shopping experience for customers.
2. Commercial Hybridization in Hospitality - The trend of commercial hybridization in the hospitality sector allows brands to create new revenue streams by offering additional services and experiences, enhancing customer engagement and driving sales.
3. Integration of Design and Dining - The trend of integrating design and dining allows customers to not only enjoy a meal but also directly purchase the furniture and decor they interact with, providing a disruptive innovation opportunity for brands to blur the lines between retail and dining experiences.
Industry Implications
1. Furniture Retail - The furniture retail industry can capitalize on the trend of furniture showroom restaurants by creating unique dining experiences that allow customers to directly purchase the displayed furniture and accessories.
2. Hospitality - The hospitality industry can embrace commercial hybridization by integrating additional services such as furniture showrooms within their establishments, offering customers a differentiated experience and driving revenue.
3. Design - The design industry can explore opportunities in the integration of design and dining by partnering with restaurants and creating furniture showroom spaces where customers can not only appreciate the design but also purchase it, blending retail and experiential elements.
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