7-Eleven is giving its Slurpee a summertime upgrade with the launch of three new Slurpee drinks, the Summertime Citrus Slurpee, Sprite Lymonade Legacy Slurpee, and the Hibiscus Lemonade Slurpee.
Perfect for sweltering summer days, each of the new Slurpees is infused with drink and refreshing citrus flavors. The new Summertime Citrus Slurpee specifically boasts a tart blend of mandarin orange and ruby red grapefruit, while the Sprite Lymonade Legacy Slurpee combines Sprite’s classic lemon-lime flavors with lemonade and strawberries. Lastly, the new Hibiscus Lemonade Slurpee combines the classic taste of lemonade with earthy hibiscus flavors.
Best of all, 7Rewards and Speedy Rewards loyalty members can sample one of the new flavors for free by redeeming their reward for an extra free small Slurpee drink between July 1st and 10th.
Image Credit: 7-Eleven
Key Themes Behind This Trend
- Hibiscus-infused Slushie Drinks
- Opportunity for beverage companies to explore the trend of infusing unique flavors, such as hibiscus, into slushie drinks.
- Refreshing Citrus Flavors
- Opportunity for food and beverage companies to develop new products that feature the refreshing flavors of citrus fruits like mandarin orange and ruby red grapefruit.
- Loyalty Program Rewards
- Opportunity for businesses to create loyalty programs that offer exclusive rewards, like free samples, to engage and retain customers.
Where This Applies
- Beverage
- Disruptive innovation opportunity for beverage companies to create new slushie drinks infused with unique flavors like hibiscus.
- Food and Beverage
- Disruptive innovation opportunity for companies to introduce new food and beverage products that highlight refreshing citrus flavors.
- Customer Loyalty
- Disruptive innovation opportunity for businesses to develop innovative loyalty programs that offer compelling rewards and incentives to customers.
