Balancing Adaptogenic Tonics

Elements' Functional Wellness Drinks Support Vitality & More

Elements is a new brand that makes plant-based adaptogenic tonics that serve as functional wellness drinks for Vitality, Focus, Calm and Rest. These new products are informed by science and make the most of the power of plants to bring the body back into balance with ingredients that support the adrenal system and its ability to handle stress.

Some of the potent adaptogens that are included in the tonics include rhodiola, schisandra, holy basil, ginseng and ashwaganda, each of which is said to have "learned how to thrive in stressful environments and can teach your body to do the same."

While Focus is a tonic to boost mental clarity and concentration, Rest is a functional solution that can be dropped into a glass of water before bed.

Plant-based Adaptogenic Tonics
Creating functional wellness drinks with plant-based adaptogens to bring the body back into balance and support the adrenal system's ability to handle stress.
Power of Plants
Leveraging the power of potent adaptogens like rhodiola, schisandra, holy basil, ginseng, and ashwaganda to teach the body to thrive in stressful environments.
Functional Solutions
Developing functional solutions like the Rest tonic, which can be easily added to water before bed for a restful sleep.

Industries Being Reshaped

Functional Wellness
Incorporating plant-based adaptogenic tonics into the functional wellness industry to provide vitality, focus, calm, and rest support.
Beverage
Introducing adaptogenic tonics as a new segment within the beverage industry to offer functional and wellness-focused drinks.
Nutritional Supplements
Expanding the range of nutritional supplements by incorporating adaptogenic tonics that enhance vitality, focus, calm, and rest.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 86%
Freshness 8%