brüst is a energizing, nutritional, and delicious alternative to typical protein shakes, which are often full of complex ingredients, are calorie-dense, and have an unpleasant chalky aftertaste. The brand's founders, former athletes Amar Gupta and Josh Barr, were inspired to create their own recovery drink when they couldn't find any options they really loved.
With this in mind, Gupta and Barr worked to combine high-quality ingredients that offer a great taste, all while maintaining as much simplicity as possible. The result is brüst, which is made with grass-fed protein from New Zealand that's 99% lactose-free, easy to digest, and high in BCAAs and omega-3 fatty acids. As the brand only partners with farmers who raise grass-fed cows, consumers don't need to worry about any hormones, antibiotics, or steroids in their product.
The other key ingredient in brüst is of course cold brew coffee, with the brand sourcing its Arabica beans from Columbia and Brazil, where they are handpicked. The beans are then carefully roasted before they are ground and steeped, giving it a smooth flavor that isn't too acidic. In addition to giving the drinks a delicious flavor, the use of cold brew is said to help in the recovery process too, increasing the metabolic rate and reducing muscle pain after a workout.
brüst is available in packs from the brand's website, and consumers can check out the participating retailers nearest to them using its store locator.
Image Credit: Elaine Fancy
What Makes This Trend Stand Out
- Protein-rich Cold Brews
- Opportunity for innovating protein shakes by combining cold brew coffee for a refreshing taste.
- Grass-fed Protein
- Disruptive potential in the protein market by sourcing grass-fed protein from New Zealand for a cleaner and healthier option.
- Cold Brew Coffee as Recovery Drink
- Potential to create new beverages by leveraging the benefits of cold brew coffee for post-workout recovery.
Sectors Adopting This
- Food and Beverage
- Opportunity for businesses to innovate protein-based beverages by incorporating cold brew coffee.
- Fitness and Nutrition
- Disruptive potential in the fitness industry by introducing grass-fed protein as a healthier option for recovery drinks.
- Coffee Manufacturing
- Opportunity for coffee companies to expand their product offerings by entering the market of cold brew coffee as a recovery drink.
