Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Inclusive Beer Brand Guides

Miller Lite Celebrates LGBTQ+ History Month With New Initiative

— October 21, 2021 — Marketing
In celebration of LGBTQ+ History Month, beer brand Miller Lite recently joined forces with award-winning historian Dr. Eric Cervini to launch 'Beers and Queer History.' The new guide explores how bars have "played a crucial role in empowering the community to live authentically and freely," and highlights ten pivotal moments in LGBTQ+ history.

"We are honored to be partnering with Dr. Cervini to shed more visibility on the important role bars have played within the LGBTQ+ community for decades," said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. "Miller Lite is a beer that believes everyone should live authentically and that's why we are so proud to tell these untold stories with society at large with Dr. Cervini."

Miller Lite has been working as an ally to the LGBTQ+ community since the 1970s, when the brand sponsored the Folsom Street Fair in San Francisco. Since then, Miller Lite supported various PrideFest events and Pride Weeks in New York City. In addition, the brand was also one of the first companies to offer same-sex domestic partner benefits.
Trend Themes
1. Beers and Queer History - The 'Beers and Queer History' initiative by Miller Lite highlights the potential for a growing market of beer consumers seeking brands built on inclusive values.
2. LGBTQ+ History-based Marketing - Inclusive marketing campaigns that highlight LGBTQ+ History, such as Miller Lite's initiative, can attract and retain diverse consumer segments while promoting social justice and inclusion across industries.
3. Corporate Sponsorship of LGBTQ+ Events - The growing trend of corporate sponsorship of LGBTQ+ events, with Miller Lite as an early example, presents opportunities for companies to align with diverse communities and gain brand authenticity while advancing social causes.
Industry Implications
1. Brewing Industry - Brewing companies that prioritize inclusive values and build products and marketing campaigns around them can tap into a growing market of diverse consumers seeking socially responsible brands.
2. Marketing and Advertising Industry - Marketing and advertising agencies that prioritize diverse representation and inclusive messaging in campaigns can build brand affinity and drive consumer loyalty while supporting social justice causes.
3. Corporate Social Responsibility Industry - Corporate social responsibility companies that help businesses architect and implement socially responsible business practices, policies and initiatives like Miller Lite's 'Beers and Queer History' campaign can help build brand equity by aligning companies with diverse communities and social justice causes.
4.9
Score
Popularity
Activity
Freshness