Miller Lite Celebrates LGBTQ+ History Month With New Initiative
Grace Mahas — October 21, 2021 — Marketing
References: prnewswire
In celebration of LGBTQ+ History Month, beer brand Miller Lite recently joined forces with award-winning historian Dr. Eric Cervini to launch 'Beers and Queer History.' The new guide explores how bars have "played a crucial role in empowering the community to live authentically and freely," and highlights ten pivotal moments in LGBTQ+ history.
"We are honored to be partnering with Dr. Cervini to shed more visibility on the important role bars have played within the LGBTQ+ community for decades," said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. "Miller Lite is a beer that believes everyone should live authentically and that's why we are so proud to tell these untold stories with society at large with Dr. Cervini."
Miller Lite has been working as an ally to the LGBTQ+ community since the 1970s, when the brand sponsored the Folsom Street Fair in San Francisco. Since then, Miller Lite supported various PrideFest events and Pride Weeks in New York City. In addition, the brand was also one of the first companies to offer same-sex domestic partner benefits.
"We are honored to be partnering with Dr. Cervini to shed more visibility on the important role bars have played within the LGBTQ+ community for decades," said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. "Miller Lite is a beer that believes everyone should live authentically and that's why we are so proud to tell these untold stories with society at large with Dr. Cervini."
Miller Lite has been working as an ally to the LGBTQ+ community since the 1970s, when the brand sponsored the Folsom Street Fair in San Francisco. Since then, Miller Lite supported various PrideFest events and Pride Weeks in New York City. In addition, the brand was also one of the first companies to offer same-sex domestic partner benefits.
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