Tiger Beer recently launched its first website and brand video in Japan, along with an unconventional approach to advertising. Within the country, it is common for Japanese beer brands to rely on celebrity endorsements but Tiger Beer's film sets itself apart with storytelling and a focus on emerging artists.
Previously, Tiger Beer fans have become familiar with YŪKI activations from the brand and the up-and-coming artists featured in this new film represent YŪKI (courage) by being bold and unabashedly different. All of the figures who are shown in the video have not only strong spirits but approach their art in an innovative way.
As part of its YŪKI campaign for 2019, Tiger Beer Japan will be featuring these artists in upcoming activations, making it possible for consumers and businesses alike to get familiar with the disruptive creators.