Tiger Beer launches the new #SupportOurStreets social initiative to encourage consumers to stay home during a time that calls for collective behavior. The Singaporean beer label replaces the sun in its logo behind the tiger with a house instead.
This is meant to encourage civilians to stay home during a global health crisis, ending the ad with the caption "Support our streets by staying off them." In addition to this, the initiative also aims to encourage consumers to actively support local businesses. To further embody a sense of local spirit, the bottles are customized to feature landmarks in each Singaporean neighborhood. It captures heritage shop houses found in Katong, Jurong, Bugid, Serangoon, and much more.
Image Credit: Tiger Beer
What Makes This Trend Stand Out
- Social Distance-themed Branding
- Opportunity for brands to create innovative and creative social distance-themed branding to encourage collective behavior during a pandemic.
- Local Support Initiatives
- Opportunity for brands to create support initiatives that encourage consumers to actively support local businesses.
- Landmark-specific Packaging
- Opportunity for brands to customize packaging to feature landmarks in each neighborhood, thus capturing the local spirit.
Sectors Adopting This
- Alcohol and Beverages
- Opportunity for alcohol and beverage companies to create social campaigns that encourage social distancing and promote local support during a pandemic.
- Tourism and Travel
- Opportunity for tourism and travel companies to create campaigns that highlight the local landmarks and create more interest in the local areas.
- Graphic Design
- Opportunity for graphic design professionals to create innovative and creative branding and packaging to promote social distancing and local support.
