For International Women's Day 2019, Camden Town Brewery attempts to contribute to the cause through artistic spirit and charitable donations. The business released a unique kit for a local football club. The jerseys are quite empowering and inspiring as they pay homeage to iconic women — from notable literary personalities like Sylvia Plath and Buchi Emecheta to modernist sculptors like Dame Barbara Hepworth. Each of these characters is associated with Camden and the empowering initative seeks to recognize that. The football kits will be given to the ladies' division of the Camden Town F.C. and each of the illustrations has been hand-painted by Bodil Jane.
In addition, Camden Town Brewery is honoring International Women's Day in a monetary sense. The shirts will be available for purchase, with all proceeds going to The Fawcett Society.
Why This Trend Is Growing
- Empowering Kits
- Opportunity for businesses to create empowering merchandise that celebrates iconic women.
- Charitable Commerce
- Opportunity for businesses to support a cause through monetary donations and merchandise.
- Hand-painted Illustrations
- Opportunity for businesses to commission hand-painted illustrations for their merchandise to showcase unique designs.
Industries Being Reshaped
- Sports Apparel
- Sports apparel companies can create merchandise that celebrates and empowers women.
- Breweries
- Breweries and beverage companies can create merchandise that supports a cause while showcasing unique designs.
- Art and Design
- Art and design companies can commission artists to create unique designs for their merchandise to make their products stand out.
