Anija, a consumer brand of the world's largest dairy processor, recently launched special-edition AR packaging that shares a taste of New Zealand with consumers in China.
The limited-edition packaging makes it possible for consumers to scan a QR code on the package and see vibrant New Zealand scenery come to life before their eyes in the form of a 720-degree panoramic view. Some of the Anija products that can be found with AR packaging include whole milk, skim milk and the Zhuo Sunshine Kiwi Milk.
The #getNZonthemap campaign comes as part of a push to bring awareness to the fact that New Zealand is disappearing on many world maps. This cross-border campaign from Fonterra, a cooperative owned by New Zealand dairy farmers, is playing a part in supporting New Zealand's national image.
Scenic AR Packaging
More Stats +/-
Boundary-Pushing Publicity Stunts
Engagingly Innovative Discovery Groups
Live AR-Infused Theater Performances
AR Smartphone Measurement Devices
Playful Cardboard-Repurposing Apps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.