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Anija's Limited-Edition Packaging Shares New Zealand Scenery in AR

 - Jul 10, 2018
References: fonterra & prnmedia.prnewswire
Anija, a consumer brand of the world's largest dairy processor, recently launched special-edition AR packaging that shares a taste of New Zealand with consumers in China.

The limited-edition packaging makes it possible for consumers to scan a QR code on the package and see vibrant New Zealand scenery come to life before their eyes in the form of a 720-degree panoramic view. Some of the Anija products that can be found with AR packaging include whole milk, skim milk and the Zhuo Sunshine Kiwi Milk.

The #getNZonthemap campaign comes as part of a push to bring awareness to the fact that New Zealand is disappearing on many world maps. This cross-border campaign from Fonterra, a cooperative owned by New Zealand dairy farmers, is playing a part in supporting New Zealand's national image.