Churchill's Royal Wedding-celebrating tins are an exceptional example of innovative confectionery packaging. Developed by Electropac — a company that specializes in electronic CPG, the container plays the National Anthem or Rule Britannia, when consumers lift the lid. This adds a nostalgic and patriotic vibe to Churchill's assorted biscuits tin. Aside from the delightful audio component, the confectionery packaging has yet another sensory experience for its consumers through touch. The exterior of the tin depicts London and the surface is slightly embossed.
In addition, the limited edition tin is a most desirable collectible item. Churchill's has become a country-favorite when it comes to confectionery goods. Hence, the high-tech limited edition Royal Wedding package is sure to ring some bells for avid fans of the brand.
The exclusive confectionery packaging was launched through home shopping channel QVC.