The tech revolution is changing manufacturing methods, shifting relationships with consumers and even affecting CPG — this AR packaging example from Zappar and SIG is a testimony to that. With a focus on sustainability, the two brands aim to produce an unforgettable consumer experience with W-in-a-Box.
Focusing on sustainability, the AR packaging is made to be eco-friendly. However, the key interactive component lies with the augmented reality-enabled surface of the product. While it looks minimalist and simple to the naked eye, consumers with the Zappar mobile app can unlock playfully creative AR content. As individuals survey the cartons through their phone, they are met with cheerfully animated characters that outline the health benefits of water, the eco credentials of the brand, as well as some cross-promotions.
Key Themes Behind This Trend
- Informative AR Packaging
- Offering interactive and playful packaging experiences through the use of augmented reality
Where This Applies
- CPG Industry
- Opportunity for CPG companies to offer an engaging and unique product experience through AR technology
- Packaging Industry
- Opportunity for packaging companies to adopt AR technology to enhance and differentiate their products
- Sustainability Industry
- Opportunity to further sustainable packaging efforts by incorporating AR technology to create eco-friendly and interactive packaging experiences
