Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,792 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,792 cutting edge ideas.

Literary-Inspired AR Labels

Up Front Brewery is Animating Its Moby Dick-Themed Beer Cans

— May 25, 2018 — Art & Design
Up Front brewery recently partnered with creative design agency Freytag Anderson and 3D visualization specialist Render Studio to create Moby Dick-inspired AR packaging. The newly packaged beers will be featured on the brewery's core range: Ishmael, Yojo and Ahab, all of which feature designs that evoke images of the iconic Herman Melville novel. The physical labels on the Up Front cans feature black and white linocut images and a distinct nautical theme that reflects Up Front brewer Jake Griffins passion for design.

The decision to animate the cans through AR was led by Freytag Anderson's Greig Anderson, and was meant to showcase the movement of the can's designs and to create a unique experience for drinkers. While the AR functionality only works on a few beers in the Up Front line, the brewer hopes that future AR integration can be done to more products.
Trend Themes
1. Augmented Reality Packaging - There is an opportunity for other beverage companies to incorporate AR functionality into their packaging designs to provide a unique and interactive experience for consumers.
2. Literary-inspired Branding - Other companies can experiment with using literary themes as inspiration for their brand image and packaging designs.
3. Partnerships with Creative Agencies - More companies can collaborate with design agencies and 3D visualization specialists to create innovative packaging and branding solutions.
Industry Implications
1. Craft Beverages - Other craft beverage companies can experiment with unique packaging and branding designs to stand out in a crowded market.
2. Creative Design Services - This trend can create opportunities for design agencies and 3D visualization specialists to offer their services to beverage companies.
3. Literary Merchandising - Other companies that specialize in literary-themed merchandise can expand their offerings to include beverage packaging designs.
3.9
Score
Popularity
Activity
Freshness