Tennessee-based whisky brand Jack Daniels by Brown-Forman recently launched a unique augmented reality experience on its whisky bottles. Using a mobile app, consumers are able to bring the bottles to life by unveiling a pop-up book with a simple scan from their phone camera.
This unlocks a series of books done in a pop-up style that tells the brand's history and evolution over time. The series starts by showing a small iteration of the company's distillery in Lynchburg, then it is followed with the second experience that showcases how the whisky is distilled and aged. The third feature tells the stories of the original Jack Daniels and his life in the 1800s. This is done with the partnership of Tactic, which assisted with developing the app.
Image Credit: Tactic