Bimbo Bakeries launched a new special-edition bread product for the purposes of bringing awareness to the need for diversity, tolerance and acceptance.
The 'Integrated Bread' is a bread bag like many others, except that it pairs many different kinds of individually sliced breads from Bimbo's portfolio with one another. In a single package, consumers will be able to enjoy everything from whole cereal bread to artisan bread, which also makes the special-edition product a great sampler to encourage consumers to try a wide array of the brand's offerings.
To introduce the product, Bimbo began with an in-school educational program that painted different kinds of bread as storybook characters. In the future, Bimbo Integrated Bread is set to be shared with even more children.
Bimbo's Integrated Bread Puts Many Types in a Single Package
Laura McQuarrie — June 15, 2018 — Lifestyle
References: bimbobakeriesusa & campaignsoftheworld