Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Bimbo's Integrated Bread Puts Many Types in a Single Package

Bimbo Bakeries launched a new special-edition bread product for the purposes of bringing awareness to the need for diversity, tolerance and acceptance.

The 'Integrated Bread' is a bread bag like many others, except that it pairs many different kinds of individually sliced breads from Bimbo's portfolio with one another. In a single package, consumers will be able to enjoy everything from whole cereal bread to artisan bread, which also makes the special-edition product a great sampler to encourage consumers to try a wide array of the brand's offerings.

To introduce the product, Bimbo began with an in-school educational program that painted different kinds of bread as storybook characters. In the future, Bimbo Integrated Bread is set to be shared with even more children.