In order to put a fun twist on the idea of a "message on a bottle," Firebox launched its 'Personalised Letterbox Wine' for red, white and rosé products.
The letterbox-friendly wine bottles boast a slim design that is made from recyclable plastic, yet mimics the look of glass and holds a full 75cl bottle of wine. Those who order a bottle are able to add their own customized message to the label, with Firebox comparing the ease of sending the beverage product to mailing a postcard.
As many consumers rely on ecommerce shops for unique gift ideas, brands are launching letterbox-sized packages that simplify the delivery process and ensure that a gift recipient is able to receive their parcel in a timely manner.
Image Credit: Firebox