The Mirzam: Monsters Collection from Mirzam Chocolate Makers adopts a design that engages consumers by telling a story about ancient sea creates they unwrap the bar. As a Dubai-based brand, Mirzam chose to tell the stories of monsters once shared by Arabian merchants along the Spice Route, which were primarily spread to scare off competitors. This is particularly relevant to Mirzam, as its decadent chocolate products are richly flavored with ingredients such as cinnamon, cardamom and star anise.
The five-piece Monsters Collection features hand-wrapped packaging designs that spotlight a different mythical monster or creature. After the chocolates are wrapped in foil, they are covered by a black and white paper wrapper that shows a ship at sea. Over this, a colorful outer layer is added to further bring the illustrations to life.