Aurika created a sensory Christmas calendar made up of 24 glass jars filled with seasonal products that tell a story.
Aurika, a printing house, label and packaging manufacturer, opted to use a mix of soft and sand-touch labels to create a rich tactile experience. The jars are filled with items like goji berries, freeze-dried carrots and other bite-sized foods that were specifically selected to recall "the sweetness of summer," or the time of the year to "return for Christmas." Specifically, the Storytelling Christmas Calendar associates items like Rooibos tea with 'Exotic Journeys' and 'Leaves on the Path' with blueberries.
As the Storytelling Christmas Calendar is made up of glass jars, the gift has the potential to be creatively reused or recycled.
Key Themes Behind This Trend
- Multi-sensory Packaging
- Opportunity for companies to create innovative and engaging packaging experiences by incorporating different sensory elements.
- Narrative-based Products
- Companies can leverage storytelling to create unique products that evoke emotions and create a deeper connection with consumers.
- Sustainable Gift Packaging
- Demand for eco-friendly packaging solutions that can be reused or recycled presents an opportunity for companies to meet consumer preferences and reduce environmental impact.
Where This Applies
- Printing and Packaging
- Printing houses and packaging manufacturers can explore new possibilities in creating multi-sensory and narrative-based packaging experiences.
- Food and Beverage
- Food and beverage companies can experiment with creating narrative-based products and incorporating unique ingredients to enhance the storytelling experience.
- Sustainability and Recycling
- Companies in the sustainability and recycling industry can collaborate with gift packaging manufacturers to develop eco-friendly solutions that encourage reuse and recycling.
