18 Low-Tech Interactive Packaging Innovations

From Creative Soup Packs to Beauty Advent Calendars

— January 8, 2019 — Marketing
These examples of low-tech interactive packaging range from creativity-encouraging soup packs to chapstick-themed beauty advent calendars. Standouts like Yelli Kids' soup range features colorful packaging that is equipped with ingredient-inspired cutouts like veggies. The packaging is interactive and creative, while aiming to teach children about nutrition and cultural dishes.

Other notable examples include pancake eatery Markobar's boardgame-inspired packaging that was launched late last year in Indonesia. The engaging packaging appeals to consumers of all ages and was launched in celebration of Indonesia's Independence Day and the 2018 Asian Games.

Comforting tissue boxes and fortune-telling wine labels round off this list of low-tech interactive packaging. The examples address consumers' desire for engaging everyday products that encourage hands-on interaction vs. the inclusion of a digital device.
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Activity
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18
Comforting Tissue Boxes
Comforting Tissue Boxes
The 'Talking Animal Ears Tissue Dispenser' Offers Soothing Phrases
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17
Fantasy Series Whiskies
Fantasy Series Whiskies
Johnnie Walker White Celebrates Game of Thrones' Final Season
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16
Accessible Game Controller Packaging
Accessible Game Controller Packaging
The Xbox Adaptive Controller Comes in Easily Opened Packaging
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15
Beach-Themed Cookie Packaging
Beach-Themed Cookie Packaging
Honolulu Cookie Company's Shortbread is Packed in a Beach Bucket
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14
Measurement Milk Bottle Packaging
Measurement Milk Bottle Packaging
This Stackable Bottle Packaging Can be Reused in the Home
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13
Creative Kid's Soup Packaging
Creative Kid's Soup Packaging
Yelli Kids is Introducing Children to Exotic Flavors and Cultures
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12
Playful Independence Day Packaging
Playful Independence Day Packaging
Markobar Boasts Interactive Board Game Packaging in Indonesia
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11
Playful Collectible Tea Packaging
Playful Collectible Tea Packaging
Tom's Teas is a Children's Tea Line with a Creative Aesthetic
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10
Interactive Origami Wrapping Papers
Interactive Origami Wrapping Papers
Ilovehandles' Gift Wrap is Fun, Engaging and Thoughtful
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9
Personalized Party Cup Decor
Personalized Party Cup Decor
These OMY Party Cups are Designed to Be Colored in and Customized
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8
Kid-Friendly Sushi Boxes
Kid-Friendly Sushi Boxes
Home Sweet Sushi's Packaging Acknowledges That Kids Eat with Their Hands
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7
Scented Chapstick Advent Calendars
Scented Chapstick Advent Calendars
The New Lip Smackers Advent Calendar Features 12 Days of Treats
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6
Clever Photochromic Packaging Designs
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
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5
Potato Chip Advent Calendars
Potato Chip Advent Calendars
The Snack Advent Calendar by Lay's is Filled with Flavorful Surprises
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4
Mindfulness Advent Calendars
Mindfulness Advent Calendars
'The Mindful Advent' Leads a 25-Day Therapeutic Self-Care Journey
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3
Gen Z-Targeting Candy Packaging
Gen Z-Targeting Candy Packaging
Kiskis' Mint Packaging Design is Engaging, Cool and Vibrant
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2
Fortune-Telling Wine Bottles
Fortune-Telling Wine Bottles
Blood & Moon's Interactive Label Connects Drinkers to a Tarot Reading
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1
Dual-Purpose Fashion Packaging
Dual-Purpose Fashion Packaging
The 10 pt Eco-Friendly T-Shirt Packaging is Multifunctional
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