These examples of low-tech interactive packaging range from creativity-encouraging soup packs to chapstick-themed beauty advent calendars. Standouts like Yelli Kids' soup range features colorful packaging that is equipped with ingredient-inspired cutouts like veggies. The packaging is interactive and creative, while aiming to teach children about nutrition and cultural dishes.
Other notable examples include pancake eatery Markobar's boardgame-inspired packaging that was launched late last year in Indonesia. The engaging packaging appeals to consumers of all ages and was launched in celebration of Indonesia's Independence Day and the 2018 Asian Games.
Comforting tissue boxes and fortune-telling wine labels round off this list of low-tech interactive packaging. The examples address consumers' desire for engaging everyday products that encourage hands-on interaction vs. the inclusion of a digital device.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
