The mint packaging for Hong Kong-based candy brand KisKis has an aesthetic that is developed to specifically target the younger market in China. Box Brand Design — the creative firm behind the project, focuses its research and directs it to embody the spirit of Generation Z. In other words, the mint packaging's configuration seeks out to embrace "[the] global, [the] social and [the] visual."
As a result, Box Brand Design develops a fun and interactive piece, boasting three adorable packs that play with colors and patterns. Combined with sticker sheets that can be used to customize the boxes, each mint packaging design has a small mirror.
In addition, KisKis product design is created with reference to three viral words that are a part of a young person's vocabulary — "Snatched, GOAT and Finesse."
Photo Credits: Aroma Leung
Gen Z-Targeting Candy Packaging
More Stats +/-
Refreshingly Modern Branding Projects
Eco-Friendly Plant-Based Packaging
Transparent Banana Beverages
Coffee Chain Beers
Accessible Game Controller Packaging
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.