The mint packaging for Hong Kong-based candy brand KisKis has an aesthetic that is developed to specifically target the younger market in China. Box Brand Design — the creative firm behind the project, focuses its research and directs it to embody the spirit of Generation Z. In other words, the mint packaging's configuration seeks out to embrace "[the] global, [the] social and [the] visual."
As a result, Box Brand Design develops a fun and interactive piece, boasting three adorable packs that play with colors and patterns. Combined with sticker sheets that can be used to customize the boxes, each mint packaging design has a small mirror.
In addition, KisKis product design is created with reference to three viral words that are a part of a young person's vocabulary — "Snatched, GOAT and Finesse."
Photo Credits: Aroma Leung