Minor Figures Oat Milk is a foamable milk alternative "created by baristas, for baristas," that is quickly gaining popularity thanks to its kitschy cartoonish branding and it's social media presence. A UK-based company, the dairy-free alternative to milk and soy can now be found in coffee shops around the world, from Australia to Toronto.
Contained in a tetra-pack style packaged, Minor Figures Oat Milk is suitable for vegans, "foamable" making it ideal for lattes and is also a reliable source of calcium. The oat milk product is one in a wide range of "barista supplies" offered by the company operating out of both London, England and Victoria, Australia. After opening, a package of Minor Figures Oat Milk lasts for 7 days in the fridge.
Image Credit: Minor Figures
What's Driving This Trend
- Foamable Milk Alternatives
- The rise of Minor Figures Oat Milk presents an opportunity for the development of other foamable milk alternatives, catering to the growing demand for dairy-free options in coffee shops.
- Vegan Barista Supplies
- The success of Minor Figures Oat Milk highlights the potential for creating a range of specialized vegan barista supplies, offering coffee shops innovative and sustainable alternatives to traditional dairy products.
- Social Media-driven Brands
- The popularity of Minor Figures Oat Milk demonstrates the power of social media in promoting and establishing brands, suggesting a need for businesses to invest in their online presence to reach a wider audience.
Who This Affects Most
- Plant-based Food and Beverage
- The rise of Minor Figures Oat Milk indicates a growing consumer interest in plant-based alternatives, creating opportunities for innovation and expansion within the plant-based food and beverage industry.
- Coffee Shop Supplies
- The demand for Minor Figures Oat Milk showcases the potential for coffee shop supply companies to develop and provide a wide range of dairy-free and vegan products to cater to the shifting preferences of customers.
- Packaging and Labelling
- The unique tetra-pack style packaging of Minor Figures Oat Milk presents an opportunity for companies within the packaging and labeling industry to create innovative and eco-friendly solutions for dairy alternatives.
