Shark Week is three months away, but consumers can celebrate early with a new campaign launched by the television event's official candy sponsor, Swedish Fish.
The expansive, co-branded campaign features an ad, new candy packaging and a mobile game that's sure to make a splash among fans of the adrenaline-fueled week. In celebration of the event, the candy package will be transformed to feature Shark Week's logo, which will promote Swedish Fish’s new Mini Tropical candy.
The most exciting offering from this campaign is the co-branded mobile game, which was developed by Vayner Media. Consumers play as a shark and are tasked with collecting as many falling Swedish Fish, while avoiding coral and jelly fish.
Image Credit: Swedish Fish
Why This Trend Is Growing
- Co-branded Campaigns
- Opportunity for companies to collaborate and cross-promote in order to reach a wider audience and boost sales.
- Branded Mobile Games
- Developing mobile games that feature a brand can engage consumers and create a more memorable experience.
- Event Sponsorship
- Sponsoring events can provide a unique opportunity for companies to reach a highly engaged target audience.
Industries Being Reshaped
- Candy Manufacturing
- Candy companies can explore event sponsorships and co-branding opportunities to increase brand awareness and sales.
- Television Networks
- Television networks can offer co-branded advertising campaigns to their sponsors, generating additional revenue streams.
- Marketing Agencies
- Marketing agencies can offer co-branded campaigns that incorporate mobile games, providing a unique and engaging experience for consumers.
