The Rabble Wine Company App Adds Dimension to Historic Wine Labels

 - Oct 3, 2018
References: & businesswire
Rabble Wine Company recently launched its own augmented reality app to bring its AR wine labels to life, beginning with the Rabble Wine Company Red Blend. Through the lens of the free-to-download app, wine drinkers will be able to see the Rabble Wine Company Red Blend bottle animated to depict the bright city of Florence before the scene turns dark and is destroyed by comets.

As the wine labels depict historical woodblock prints from the Nuremberg Chronicle, which dates back to the 1400s, the experience of viewing a packaging design is enhanced with augmented reality technology that explores storytelling and interaction in an engaging way that appeals to the modern consumer.

In the coming months, the Rabble Wine Company's Cabernet Sauvignon and Rosé will also be introduced to the augmented reality wine label series.