The consumption of insects is slowly but surely becoming more appealing to consumers seeking out a sustainable way to stay fueled, which is seeing brands respond with revamped offering like with the Don Bugito snack branding.
The branding is the design work of Paloma Nieri and Carla Eráusquin, and is focused on Mexican symbolism that is vibrantly appealing from an aesthetic point of view. This makes them more appealing to consumers who might not be completely sold on the idea of eating cricket-based snacks and products.
The Don Bugito packaging identifies the inherent power that branding has when it comes to making food products appealing for consumers who might otherwise brush past them in the grocery store. The packaging highlights bold color choices that make them stand out to demand attention and ensure they get considered as a tasty, sustainable snack choice.