Insnack's Insect Energy Bars merge popular ingredients with edible insects, offering an approachable introduction to the practice of eating bugs as a sustainable source of protein. Some of the varieties available include beloved additions like coffee and antioxidant-rich matcha, plus other ingredients like nuts and dried fruits to create a balance of proteins, fiber and valuable unsaturated fatty acids for satiating on-the-go snacking.
These cricket flour-based bars spotlight insects as a source of protein, as Insnack notes that crickets "contain up to 70% protein and are therefore an environmentally friendly source of animal protein." The colorfully designed wrappers for the grab-and-go energy bars include abstract insect-shaped cutouts to indicate that they are made with cricket flour.
Image Credit: Insnack
What Makes This Trend Stand Out
- Insect-based Food Products
- There is an opportunity for businesses to incorporate edible insects into more food products as a sustainable source of protein.
- Sustainable Snacking
- Consumers are increasingly interested in snacking options that offer a balance of proteins, fiber, and valuable unsaturated fatty acids.
- Creative and Informative Packaging
- There is a growing trend towards colorful and abstract packaging designs that provide information about the ingredients and sourcing of food products.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore incorporating insect-based ingredients into products to meet the increasing demand for sustainable and protein-rich snacks.
- Sustainability
- The sustainability industry can partner with food companies to promote and educate consumers on the benefits of incorporating insect-based protein into their diets.
- Design
- The design industry can create eye-catching and informative packaging that appeals to consumers who are interested in sustainable and unique food products.
