Short-Horn Super Seasonings is the first insect-based seasoning range of its kind in the UK and it shares superfood formulas that are loaded with protein, vitamins, minerals, omega-3, fiber and all nine essential amino acids. The seasoning blends are made with a combination of 50% Acheta Domesticus cricket powder and 50% seasoning mix to offer a nutrient-dense way to enhance a variety of meals.
Although the seasoning mixes are made with a high concentration of cricket powder, they don't give off a smell, taste or appearance to indicate this. The seasoning mixes can be purchased in varieties like The Taco Mix, The Harissa Mix and The Chinese 5+ Spice Mix, which help to make eating insects more palatable to the average consumer, especially those who crave a sustainable source of protein.
Key Themes Behind This Trend
- Insect-based Foods
- Opportunity for disruptive innovation in the food industry to incorporate insect-based ingredients for a sustainable source of protein.
- Superfood Seasonings
- Innovative approach to adding nutrition to meals through seasoning mixes, offering opportunities for companies in the food industry to incorporate more superfoods into everyday products.
- Sustainable Protein Sources
- Growing trend to find alternative sources of protein, providing opportunities for companies to create innovative and sustainable products for the health-conscious consumer.
Where This Applies
- Food Industry
- Opportunity for food companies to incorporate insect-based ingredients into their products, offering a sustainable source of protein and capitalizing on growing consumer interest in alternative protein sources.
- Seasoning Industry
- Growing trend of using seasoning mixes that offer added nutrition, providing opportunities for companies to create innovative products incorporating superfoods and alternative protein sources.
- Sustainability Industry
- Increasing consumer interest in sustainable protein sources, offering opportunities for companies in the sustainability industry to create new products with a focus on insect-based ingredients and superfoods as a sustainable food source.
