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Insect-Based Seasonings

Short-Horn Super Seasonings Combine 50% Cricket Powder & Seasoning Mix

— February 19, 2021 — Lifestyle
Short-Horn Super Seasonings is the first insect-based seasoning range of its kind in the UK and it shares superfood formulas that are loaded with protein, vitamins, minerals, omega-3, fiber and all nine essential amino acids. The seasoning blends are made with a combination of 50% Acheta Domesticus cricket powder and 50% seasoning mix to offer a nutrient-dense way to enhance a variety of meals.

Although the seasoning mixes are made with a high concentration of cricket powder, they don't give off a smell, taste or appearance to indicate this. The seasoning mixes can be purchased in varieties like The Taco Mix, The Harissa Mix and The Chinese 5+ Spice Mix, which help to make eating insects more palatable to the average consumer, especially those who crave a sustainable source of protein.
Trend Themes
1. Insect-based Foods - Opportunity for disruptive innovation in the food industry to incorporate insect-based ingredients for a sustainable source of protein.
2. Superfood Seasonings - Innovative approach to adding nutrition to meals through seasoning mixes, offering opportunities for companies in the food industry to incorporate more superfoods into everyday products.
3. Sustainable Protein Sources - Growing trend to find alternative sources of protein, providing opportunities for companies to create innovative and sustainable products for the health-conscious consumer.
Industry Implications
1. Food Industry - Opportunity for food companies to incorporate insect-based ingredients into their products, offering a sustainable source of protein and capitalizing on growing consumer interest in alternative protein sources.
2. Seasoning Industry - Growing trend of using seasoning mixes that offer added nutrition, providing opportunities for companies to create innovative products incorporating superfoods and alternative protein sources.
3. Sustainability Industry - Increasing consumer interest in sustainable protein sources, offering opportunities for companies in the sustainability industry to create new products with a focus on insect-based ingredients and superfoods as a sustainable food source.
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