Bug Out Bar is introducing its flagship protein bar in the form of a decadent chocolate brownie bar that's fueled by crickets as a sustainable protein source. The bar made with edible insects is incredibly nutritionally dense—as Bug Out Bar outlines, "pound for pound, cricket powder contains all nine essential amino acids, two times the protein of beef, more omega-3 fatty acids and six times the B12 of wild salmon and contains anti-inflammatory probiotic fiber for gut health." Additionally, crickets are a much more sustainable source of protein than animals, as they require less land, water and other resources to cultivate.
Within North America, the new chocolate-flavored protein bar is one of the products that's helping to normalize edible insects as a sustainable source of protein and nutrients.
Image Credit: Bug Out Bar
What Makes This Trend Stand Out
- Sustainable Protein Sources
- Using insects as a protein source offers a sustainable and nutritionally dense alternative to traditional protein sources.
- Edible Insect Food Products
- The rise of edible insect-based products, such as protein bars, is helping to normalize insects as a viable food source.
- Environmental Sustainability
- Incorporating insect protein into food products promotes sustainability by requiring less resources and land compared to traditional animal protein sources.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore the use of insect protein in various products, including protein bars and snacks.
- Health and Wellness
- The health and wellness industry has an opportunity to promote the nutritional benefits of edible insects and develop innovative products using insect-based protein.
- Sustainable Agriculture
- The sustainable agriculture industry can incorporate insect cultivation as an eco-friendly method for protein production, contributing to a more sustainable food system.
