Some of the key ingredients in Buggy Bix's treats for dogs are crickets, mealworms and black soldier flies. To approach the process of making treats for dogs from a sustainable perspective, the Australian brand tapped into the fact that insects are consumed by humans as a source of protein and nourishment in many parts of the world. And although bugs are nutritious, they are often perceived as being pests or carriers of diseases.
Buggy Bix's playful branding appeals to dog lovers in a way that illustrates the benefits of its uniquely formulated treats. Each bag includes a tongue-shaped cut-out that allows for the product to be seen. While the brand's Black Soldier Fly Biscuits are matched with pumpkin, the Cricket Biscuits also feature apple as an ingredient and the Mealworm Biscuits are enhanced with blueberries.