Younger consumers today are growing to prefer products and food that focus on the notion of provenance, which has brands responding with new packaging designs as seen with Ginsters Cornish Pastry.
The packaging is emblazoned with the phrase "A Taste of Cornwall" and will be paired with a marketing campaign across a variety of different platforms including a foodie influencer campaign. The branding features a rustic black and white drawing of a farm, while a see-through window enables consumers to see the product firsthand prior to purchase. The new packaging will be hitting shelves starting in early July to coincide with the aforementioned marketing strategy.
The Ginsters Cornish Pastry packaging acknowledges how brands are shifting their marketing efforts towards younger demographics to expand their portfolio and stay relevant in the competitive market.