With the rise in popularity of probiotics over the past few years, kombucha beverages have become a popular drink for health—but many of them are branded in similarly packaged kombucha bottles that rely on the same motifs as a means of communicating its benefits.
Muse + Metta sets itself apart as an artful, minimalist kombucha brand, but it touches on more than just health; it is said to be "more than a beverage, it’s culture of health, art, and possibility. Muse + Metta believes food can feed us both physically and creatively."
As the product is brewed with a range of fruits, flowers and herbs from around the world, it is offered in flavors like 'Nettle, Lemon, Ginger,' 'Mango, Chili, Saffron' and 'Peach, Yarrow,' and others, as well as Nude for the purist.
Why This Trend Is Growing
- Minimalist Packaging
- Opportunity for brands to differentiate themselves by using artful, minimalist packaging that stands out in a saturated market.
- Probiotic Beverages
- Rising demand for drinks with probiotics presents an opportunity for innovative brands to create unique kombucha flavors and promote health benefits.
- Cultural Health Movement
- Brands can tap into the growing interest in a holistic approach to health by positioning their products as part of a cultural movement that combines physical and creative nourishment.
Industries Being Reshaped
- Food and Beverage Packaging
- Innovations in minimalist packaging techniques and materials can disrupt the traditional methods used in the food and beverage packaging industry.
- Health Drink
- The health drink industry can leverage the popularity of probiotics by introducing unique flavors and building a brand rooted in the cultural movement of holistic health.
- Craft Beverage
- Craft kombucha breweries can adopt a minimalist aesthetic and explore creative flavor combinations to stand out in the competitive craft beverage industry.
