Russian start-up StartRocket is attempting to change the advertising game forever with its space billboards. As consumers become aware of the clever marketing techniques of companies over time, advertisers have to adapt to gain a persuasive edge. Looking into one of the most ambitious possibilities for this is StartRocket who is planning to create artificial installations of demographic-targeting messages. Of course, the act of "turning the sky into an enormous canvas for satellite-generated ads" has its appeal for companies who are looking to shock or delight.
StartRocket has made a commitment to have the relevant technology for its space billboards available by 2020. The technique uses a configuration of satellites that illuminate messages for up to six minutes at a time. In cities riddled with light pollution, a space billboard might be the only thing one sees.