To introduce the public to Red Bull Plus as a better-for-you, vitamin-enriched energy drink, Red Bull set up interactive bus shelter advertisements in Singapore that also function as sample-sharing vending machines.
For a limited time until the end of the month, commuters are able to get their hands on a free sample of the new Red Bull product by tapping their EZ-LINK card, a contactless stored value card for public transit use.
The bus shelter advertisement for the vitamin-fortified energy drink also doubles as a way to share Red Bull's national Pull Tab To Win promotion, with more information available on the installation via a scannable QR code. These bus shelter ads have been strategically placed in proximity to supermarkets, convenient stores and other easily accessible points of purchase.
Why This Trend Is Growing
- Interactive Advertising
- Using interactive bus shelter advertisements as a way to engage with consumers and provide product samples.
- Contactless Payment
- Tapping a contactless stored value card to access free samples in bus shelter vending machines.
- QR Code Marketing
- Including scannable QR codes on bus shelter ads to provide more information about promotions.
Industries Being Reshaped
- Beverage
- Exploring innovative ways to market and distribute energy drinks using interactive bus shelter vending machines.
- Advertising
- Using technology and unique advertising formats, such as interactive bus shelter ads, to promote brands and engage consumers.
- Retail
- Partnering with brands and installing bus shelter vending machines in proximity to supermarkets and convenient stores to boost product visibility and sales.
