To introduce the public to Red Bull Plus as a better-for-you, vitamin-enriched energy drink, Red Bull set up interactive bus shelter advertisements in Singapore that also function as sample-sharing vending machines.
For a limited time until the end of the month, commuters are able to get their hands on a free sample of the new Red Bull product by tapping their EZ-LINK card, a contactless stored value card for public transit use.
The bus shelter advertisement for the vitamin-fortified energy drink also doubles as a way to share Red Bull's national Pull Tab To Win promotion, with more information available on the installation via a scannable QR code. These bus shelter ads have been strategically placed in proximity to supermarkets, convenient stores and other easily accessible points of purchase.
Red Bull's Bus Shelter Advertisements Share Red Bull Plus Samples
Laura McQuarrie — October 23, 2018 — Lifestyle
References: redbull & fabnews.live