What is the trend of interactive advertising?

Using interactive bus shelter advertisements as a way to engage with consumers and provide product samples.

What is the trend of contactless payment?

Tapping a contactless stored value card to access free samples in bus shelter vending machines.

What is the trend of qr code marketing?

Including scannable QR codes on bus shelter ads to provide more information about promotions.

What are the implications for the beverage industry?

Exploring innovative ways to market and distribute energy drinks using interactive bus shelter vending machines.

What are the implications for the advertising industry?

Using technology and unique advertising formats, such as interactive bus shelter ads, to promote brands and engage consumers.

What are the implications for the retail industry?

Partnering with brands and installing bus shelter vending machines in proximity to supermarkets and convenient stores to boost product visibility and sales.

Bus Shelter Vending Machines : bus shelter advertisements

Bus Shelter Vending Machines

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Red Bull's Bus Shelter Advertisements Share Red Bull Plus Samples

Laura McQuarrie — October 23, 2018 — Lifestyle

References: redbull & fabnews.live

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To introduce the public to Red Bull Plus as a better-for-you, vitamin-enriched energy drink, Red Bull set up interactive bus shelter advertisements in Singapore that also function as sample-sharing vending machines.

For a limited time until the end of the month, commuters are able to get their hands on a free sample of the new Red Bull product by tapping their EZ-LINK card, a contactless stored value card for public transit use.

The bus shelter advertisement for the vitamin-fortified energy drink also doubles as a way to share Red Bull's national Pull Tab To Win promotion, with more information available on the installation via a scannable QR code. These bus shelter ads have been strategically placed in proximity to supermarkets, convenient stores and other easily accessible points of purchase.

Trend Themes

Interactive Advertising — Using interactive bus shelter advertisements as a way to engage with consumers and provide product samples.
Contactless Payment — Tapping a contactless stored value card to access free samples in bus shelter vending machines.
QR Code Marketing — Including scannable QR codes on bus shelter ads to provide more information about promotions.

Industry Implications

Beverage — Exploring innovative ways to market and distribute energy drinks using interactive bus shelter vending machines.
Advertising — Using technology and unique advertising formats, such as interactive bus shelter ads, to promote brands and engage consumers.
Retail — Partnering with brands and installing bus shelter vending machines in proximity to supermarkets and convenient stores to boost product visibility and sales.

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