Retailer BLENDS is zeroing in on PUMA's contribution to the chunky footwear movement with an editorial. Highlighting the new colorways of the brand's new color palettes for the Thunder Electric silhouette, the photoshoot is an artistic exploration into aesthetic.
The BLENDS editorial has a decisively dynamic essence that not only emphasizes PUMA's product but one that also sparks an exploration of form and fluidity. In addition, the retailer extends this active representation with a different medium. Aside from the expressive photoshoot, the chunky footwear is also exhibited in a similarly themed video short. Spanning just over two minutes with an ambient soundtrack in the background, the BLENDS editorial presents PUMA's chunky footwear as a component of a brand-inspired cinematic art installation.
Photo Credits: Mickey Aure
What's Driving This Trend
- Chunky Footwear Trend
- Opportunity to explore creative campaigns for chunky footwear through artistic explorations of aesthetic and form
- Brand-inspired Cinematic Installations
- Opportunity to create immersive and artistic brand experiences to showcase products
- Color Palette Innovation
- Opportunity to leverage color palettes as a key differentiator in the saturated chunky footwear market
Who This Affects Most
- Footwear
- Opportunity for footwear brands to cater to the evolving chunky footwear trend and leverage innovative aesthetics to differentiate
- Retail
- Opportunity for retailers to create immersive and experiential campaigns that showcase products through artistic and cinematic installations
- Fashion Photography
- Opportunity for fashion photographers and creatives to experiment with new ways of showcasing chunky footwear in artistic, abstract ways
