Retailer BLENDS is zeroing in on PUMA's contribution to the chunky footwear movement with an editorial. Highlighting the new colorways of the brand's new color palettes for the Thunder Electric silhouette, the photoshoot is an artistic exploration into aesthetic.
The BLENDS editorial has a decisively dynamic essence that not only emphasizes PUMA's product but one that also sparks an exploration of form and fluidity. In addition, the retailer extends this active representation with a different medium. Aside from the expressive photoshoot, the chunky footwear is also exhibited in a similarly themed video short. Spanning just over two minutes with an ambient soundtrack in the background, the BLENDS editorial presents PUMA's chunky footwear as a component of a brand-inspired cinematic art installation.
Photo Credits: Mickey Aure
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