Rainbow installations of all shapes and sizes are being set up around the world in celebration of Pride, but Ben & Jerry's put a unique spin on the idea with its "unbreakable" water-light hologram in Warsaw.
Back in 2012, a rainbow installation of a similar shape and size was set up in the city in support of LGBTQ rights, but it was torn down multiple times and then later permanently removed in 2015. This year, the rainbow is making a reappearance in Zbawiciela Square but in a form that better represents the community's resilience and unshakeable love.
The installation from Ben & Jerry's, a brand that has long supported the global LGBTQ community, was launched with Milosc Nie Wyklucza and Fundacja Wolontariat Równosci for marriage equality.
Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
Laura McQuarrie — June 14, 2018 — Marketing
References: benjerry & campaignlive