It's not easy for print magazines to stand out from the crowd, but Time Magazine's latest cover, which hovered 328 feet in the air, managed to creatively capture consumers' attention.
This stunt was designed in collaboration with Intel, as the publication employed the same light show drones which were used to dazzle audiences during the Olympic show. A fleet of the 958 UAVs joined to form the red boarder of the famed magazine's outline, as well as the 'TIME' logo.
Sitting on the intersection of art and technology, this unique marketing effort is reflective of the magazine's adaptive nature as it demonstrates its ability to thrive and evolve for over 95 years.
The display was visible in Folsom, California.