TRUWOMEN launched a series of dessert-inspired products, but with a twist, as all of the products take the form of nourishing plant-based protein bars. The flavorful protein bars from the Los Angeles-based nutrition company are being introduced in flavors like Daydreaming About Donuts, Oh Oh Cookie Dough, Smother Fudger Peanut Butter and Zamn Good Zesty Lemon. In what TRUWOMEN defines as a new category called "indulgent nutrition," these bars are formulated based on women's needs but retain a focus on simple ingredients like nuts, brown rice, chocolate and lemon.
Alongside its plant-based protein bars, the brand also launched Va Va Voom Vanilla and You're Mocha Me Cocoa protein powders.
As well as championing better-for-you nutrition for women, TRUWOMEN also prioritizes a women-powered business model and is supported by female-led partners.
Indulgent Plant-Based Protein Bars
More Stats +/-
Plant-Based Daily Nutrition Bars
Gluten-Free Toaster Pastries
Herbal Pregnancy Chews
Handcrafted Pureed Produce Bars
Anti-Aging Paleo Bars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.