TRUWOMEN launched a series of dessert-inspired products, but with a twist, as all of the products take the form of nourishing plant-based protein bars. The flavorful protein bars from the Los Angeles-based nutrition company are being introduced in flavors like Daydreaming About Donuts, Oh Oh Cookie Dough, Smother Fudger Peanut Butter and Zamn Good Zesty Lemon. In what TRUWOMEN defines as a new category called "indulgent nutrition," these bars are formulated based on women's needs but retain a focus on simple ingredients like nuts, brown rice, chocolate and lemon.
Alongside its plant-based protein bars, the brand also launched Va Va Voom Vanilla and You're Mocha Me Cocoa protein powders.
As well as championing better-for-you nutrition for women, TRUWOMEN also prioritizes a women-powered business model and is supported by female-led partners.
Key Themes Behind This Trend
- Indulgent Nutrition
- Opportunity for creating indulgent but nourishing food products that cater to specific dietary needs, like plant-based protein bars.
- Dessert-inspired Products
- Opportunity for developing innovative food products that mimic the flavors and experience of desserts, but with healthier ingredients.
- Women-powered Business Model
- Opportunity for businesses to embrace and support female empowerment through women-led partnerships and initiatives.
Where This Applies
- Food and Beverage Industry
- Opportunity for food and beverage companies to create new lines of plant-based protein bars and dessert-inspired products.
- Fitness and Wellness Industry
- Opportunity for fitness and wellness companies to incorporate indulgent, yet nutritious, products like plant-based protein bars into their offerings.
- Social Entrepreneurship
- Opportunity for social entrepreneurs to build women-centric businesses that prioritize female empowerment and support.
