Spring and summer are great for many reasons, which makes it tough for allergy sufferers to adequately communicate their malaise, so Reactine is lobbying to help those people out with its new allergy emoji. The allergy medication brand has submitted a proposal to the Unicode Consortium, the organization responsible for managing all the characters that make it onto digital keyboards, to include an emoji of an allergy sufferer in the upcoming Unicode 11.0.
Reactine's allergy emoji features a classic yellow emoji face with red, watery eyes and a stuffed, sniffling nose. To hammer home the allergenic impetus, the emoji also includes a few of the most common allergens like flower and ragweed pollen. On top of its formal proposal to the Consortium, Reactine has also created a petition on Change.org.
Image Credit: Reactine
Key Themes Behind This Trend
- Allergy-focused Emojis
- The integration of emojis featuring allergy symptoms could disrupt the way individuals with allergies communicate and convey their symptoms.
- Brand-specific Emojis
- Other brands may follow the lead of Reactine in proposing emojis that represent their brand or product.
- Emoji-based Health Tracking
- The development of health-tracking apps that integrate allergy emojis could provide allergy sufferers with a new tool to monitor their symptoms.
Where This Applies
- Pharmaceuticals
- Pharmaceutical companies could explore the development of emojis for other health conditions, potentially creating a new way to market medication and treatment.
- Technology
- New health apps and wearable technology could incorporate allergy-focused emojis as a feature to better track and manage health conditions.
- Marketing
- Companies may strategically use emojis in marketing campaigns as a way to better appeal to younger consumers who are more likely to use emojis in their daily communication.
