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'Cocot' Sets Itself Apart as a High-End Dairy Alternative Brand

 - Jun 7, 2018
References: & thedieline
Cocot is a dairy alternative brand that distinguishes itself by offering sophisticated products with chic pots accented with gold foil stamps. Some of the simple plant-based foods offered by the brand include vegan coconut milk yogurts that are enriched with essential oil flavors like lavender.

For the design of the product packaging, Mexico-based drew inspiration from the spots on a cow. The pared-pack style of the product packaging is paired with a simple logo and a geometric typeface, which contrasts with the rustic nature of the cow-like blotches. Ultimately, the studio describes that the elegant designs it created target "a select audience of vegans who take care of the environment and their health."

While there are plenty of mainstream plant-based foods aiming to capture the attention of the average consumer, there is a world of opportunity within the luxury vegan food segment.