These new Creamy Creation Coconut Cream products are arriving as some of the latest additions to the free-from alcohol varieties that will offer impressive flavor and texture for consumers to appreciate.
The product range will consist of six flavors of the brand's liqueur including Mocha Wafer, Coconut Rum Cream, Creams con Limón and Chai Latte, while the ready-to-drink (RTD) options come in Sparkling Mango, Orange Creamsicle and Piña Colada. The various products speak to the increasing demand for vegan-friendly alcohol products that don't skimp when it comes to flavor and texture.
Global Innovation Manager Jeroen Huiskes spoke on the inspiration behind the new Creamy Creation Coconut Cream products saying, "Another reason why coconut has been seeing increased popularity is due to consumers’ search for more multicultural flavours and cuisines, such as Latin American and Asian. Piña Colada is also making a comeback as one of the top 10 most popular cocktails around the world."
Key Themes Behind This Trend
- Vegan Liqueurs
- There is a growing trend towards vegan-friendly alcohol products that offer unique flavor and texture combinations.
- Coconut Cream Beverages
- Coconut-based drinks and liqueurs are gaining in popularity due to their exotic, multicultural flavors and growing interest in free-from alcohol options.
- Ready-to-drink Cocktails
- Consumers are increasingly interested in convenient, pre-made cocktail options that offer unique twists on classic flavors.
Where This Applies
- Beverage Industry
- There is an opportunity for beverage companies to develop more innovative and unique alcohol products that cater to the growing demand for vegan, free-from and multicultural flavors.
- Hospitality Industry
- Bars and restaurants can leverage these trends to create new, exciting cocktail menus that attract consumers who are interested in unique flavor combinations and vegan-friendly options.
- Retail Industry
- Retailers can tap into the growing demand for convenient, pre-made cocktail options by stocking ready-to-drink varieties that offer unique combinations of flavors and ingredients.
