The Iögo Smoothies have been announced by Agropur in Canada as a new lineup of functional beverages for consumers that will provide a delicious way to maintain optimal health.
The drinks are crafted with a creamy mix of ingredients and contain one billion probiotics per serving to make them a functional option for consumers to choose. The drinks are free of artificial flavors and gelatin, while the recipes are also gluten-free and could come in lactose-free versions in the near future, depending on demand.
The Iögo Smoothies come in three flavor varieties at launch including 'Strawberry Raspberry,' 'Mango and 'Kiwi, Pineapple, Mango, Spinach & Kale,' the latter of which is packed with both fruits and veggies to make it a suitable snack at any time of day.
What Makes This Trend Stand Out
- Juice-infused Products
- A trend of infusing diverse products with fruit and vegetable juices for nutritional and functional purposes.
- Probiotic Beverages
- A trend of incorporating probiotics into beverages to improve gut health and overall wellbeing.
- Clean Label Drinks
- A trend of developing beverages that are free of artificial flavors, additives, and preservatives to appeal to health-conscious consumers.
Sectors Adopting This
- Functional Beverage
- The functional beverage industry could incorporate juice-infused and probiotic drinks to offer health-optimized options to consumers.
- Dairy Industry
- Dairy companies could use the concept of juice-infused drinks and probiotic beverages to diversify their offerings and appeal to health-conscious consumers.
- Smoothie Market
- The smoothie market could leverage the trend of juice-infused drinks and probiotic beverages to expand its range and cater to consumers who seek nutrient-dense, on-the-go options.
