Two Good recently expanded its portfolio with the launch of there new Smoothies that are made with real fruit puree and no artificial sweeteners. The new beverages are delicious cultured dairy drinks that are not only low in sugar but also high in protein, boasting 10 grams of protein, 0 grams of added sugar, and 5 grams of carbs.
In addition to being the first in its category to have 3 grams of sugar per 7 fluid-ounce bottle, Two Good Smoothies are 80% less sugar than the average cultured dairy drink2. Two Good uses ultra-filtered milk that removes most of the naturally occurring sugars in milk to achieve its low sugar content. Live cultures are also used for fermentation.
The Smoothies are available in three flavors -- Strawberry Banana, Mixed Berry, and Peach. Consumers can find the beverages in the yogurt aisle of select grocery stores.
Lastly, with every purchase of Two Good4, including Smoothies, a donation is made to help keep good food from going to waste and get it to people that need it the most.
Why This Trend Is Growing
- Low/sugar-free Beverages
- Opportunity to create low or sugar-free beverages using ultra-filtered milk and fermentation techniques.
- Donation-based Business Models
- Opportunity to integrate a donation-based business model into products to make a positive social impact while generating revenue.
- Healthy Snacks and Beverages
- Opportunity to expand into the healthy snacks and beverages market by creating products that are low in sugar and high in protein.
Industries Being Reshaped
- Food and Beverage
- Opportunity to disrupt the food and beverage industry by innovating new low or sugar-free beverages, products that help tackle food waste and by creating donation-based business models.
- Health and Wellness
- Opportunity to expand into the health and wellness industry by creating products that are low in sugar and high in protein, such as healthy snacks and drinks.
- Grocery Retail
- Opportunity for grocery retailers to disrupt the industry by offering healthier snack and beverage options such as low or sugar-free beverages and high protein snacks.
