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Exploratory Creative Festival Identities

The Scwein Gehabt! Event Has a Whimsical & Pinkish Image

— June 11, 2018 — Marketing
Schwein Gehabt! is a creative festival that is held every two years at an old slaughterhouse complex in Karlsruhe, Germany. The event is designed to put creatives, businesses, start-ups and young entrepreneurs in touch with the public. Of course, opening up such paths of communication warrants consistent, engaging and playful imagery.

The creative festival employed illustration collective Atelier Remise and art director Christopher Ruprecht for its visual representation. The saying 'Schwein Gehabt!' loosely translates to "having a stroke of luck." However, since "Schwein" is the German word for "pig," the promotional materials for the creative festival feature a recurring motif of the farm animal.

Atelier Remise and Christopher Ruprecht settled on an engaging visual identity that offers an agreeable and noticeable juxtaposition between color nuances and typography.
Trend Themes
1. Creative Festival Branding - Opportunity for design firms to explore creative and playful branding strategies to engage festival-goers and promote memorable experiences.
2. Collaboration with Illustration Collectives - Opportunity for festival organizers to partner with illustration collectives to create standout and distinct visual identities for their events.
3. Non-traditional Language Use in Branding - Opportunity for businesses and organizations to play with linguistic conventions for brand identities that stand out and capture attention.
Industry Implications
1. Event Planning and Management - Event planners can explore collaborations with illustration collectives and art directors to create unique and memorable visual identities for their clients' events.
2. Design and Branding - Design firms can offer innovative and creative branding strategies for events and festivals looking to differentiate themselves and create standout visual identities.
3. Marketing and Advertising - Marketing and advertising agencies can offer clients non-traditional language and visual approaches to branding, enabling them to better capture and retain audience attention in an increasingly cluttered market.
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