Keeping one's clothes fresh during a music festival is a nearly impossible task, but LG's LaundROO activation, which arrived this weekend at Bonnaroo, brings 25 washers and dryers to the campgrounds for festival goers to use.
The activation aims to bring a new sense of comfort to music festivals. In addition to the laundry services, this station also includes phone charging stations, television screens and air conditioning -- amenities that are scarce during this festival, which requires most ticket holders to camp out for multiple days. Even more, the station features a vintage clothing swap, where individuals can drop off their old clothes for other attendees to purchase.
This interactive stunt aims to highlight the convenience that the LG brand brings to its users.
Image credit: Laura Findley