The Liberté Origins yogurt has been launched by General Mills as a new option for consumers in the UK that will put a focus on old-fashioned traditions. The French-style yogurt is infused with a compote that is crafted from fresh fruit and placed in glass jars to set for a minimum of five hours before being sent out for purchase. This puts a focus on artisanal food products as consumers seek out products that are inspired by old-fashioned techniques and acknowledge their desire for simplicity in the foods they purchase.
The Liberté Origins yogurt boasts a creamy texture and bold branding that will make it preferable to consumers who are seeking out premium products with a focus on provenance.
Provenance-Inspired Packaged Yogurts
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