New Liberté Origins Yogurt is Packed in Glass Jars

 - Jun 27, 2018
References: liberteusa & foodbev
The Liberté Origins yogurt has been launched by General Mills as a new option for consumers in the UK that will put a focus on old-fashioned traditions. The French-style yogurt is infused with a compote that is crafted from fresh fruit and placed in glass jars to set for a minimum of five hours before being sent out for purchase. This puts a focus on artisanal food products as consumers seek out products that are inspired by old-fashioned techniques and acknowledge their desire for simplicity in the foods they purchase.

The Liberté Origins yogurt boasts a creamy texture and bold branding that will make it preferable to consumers who are seeking out premium products with a focus on provenance.