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The Recoaro Bio Soft Drinks Raise Sustainability Awareness

 - Jun 21, 2018
References: foodbev
The Recoaro Bio soft drinks have been rebranded with a new packaging design created by PET Engineering to help put a focus on sustainability, innovation and visibility.

The bottles for the drinks are slender and clear to put a focus on the product, while the label is situated to the lower section of the container to keep it discreetly out of the way. The label itself focuses on simplicity, while also proudly displaying the organic logo to convey to the shopper the inherent quality of the product.

The Recoaro Bio soft drink packaging speaks to a stronger trend in the industry that is oriented towards visible simplicity that acknowledge consumer preferences for everyday minimalism in the products they purchase.