New York-based fashion retailer KITH dropped another collaborative range -- this time with Sadelle's for a Spring/Summer 2018 series. The project came into fruition simply out of mutual admiration for one another, as the two labels are based in the heart of New York. With the close proximity of KITH's Manhattan location and Sadelle's SoHo location, this closeness brought KITH's founder Ronnie Fieg and Sadelle's co-owner Jeff Zalaznick together.
The collaborative collection is highlighted by its co-branded pieces comprised of hoodies, long-sleeve shirts, t-shirts, Hawaiian shirts and hats. The KITH and Sadelle's collection is now available at all KITH store locations.
Additionally, KITH Treats will be commemorating the debut with a collaborative ice cream dessert by the name of 'Babka Swirl' at the KITH SoHo retail store.
What Makes This Trend Stand Out
- Co-branded Fashion Collaborations
- Businesses can look into potential partnerships with non-competing brands to create mutually beneficial co-branded products for consumers.
- Streetwear Capsules
- Streetwear brands can create limited edition capsule collections to generate buzz and excitement among their target audience.
- Local Collaborations
- Businesses can explore collaborations with other local brands for a sense of community and to increase their reach within the local market.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can create co-branded capsules with non-competing brands to offer customers unique and limited edition products.
- Streetwear
- Streetwear brands can leverage the popularity of limited edition capsule collections to increase brand loyalty and drive sales.
- Food and Beverage
- Food and beverage businesses can partner with clothing brands to create collaborative products and experiences, such as limited edition desserts served in stores.
