Blue Apron is deviating from its traditional model to offer consumers a unique brick-and-mortar experience at the Blue Apron Unboxed pop-up shop.
This unique pop-up is situated in New York City and offers its guests a range of interactive and informative events. Inside of the space, guests can attend panel talks and cooking classes run by famed chefs, like Tamar Adler and Marco Canora. Unique Blue Apron merchandise will be retailed at the locations, enabling guests to take home something special. Each week at the pop-up promises a new experience as the theme will change based on the programming. Some themes include "Party Vibes" and Fam Jam."
The pop-up is open six days a week until June 24th.
Image Credit: Blue Apron via Instagram @blueapron