Monjecitos — a brand that offers liquid yeast for the manufacture of craft beer, employs Mexico-based design studio Futura for the development of a visual identity that will communicate its values and dedication to a high-grade product.
Futura does a meticulous job of curating a set of graphics and packaging for Monjecitos. The studio makes use of design elements, found in a lab setting. For instance, the liquid yeast is offered in glass bottles and tubes. The product information is visually communicated in the style of infographics and, as a result, the content is to the point and its perception by the consumer is extremely efficient.
Due to Futura's efforts, Monjecitos' liquid yeast is presented to the consumer in a design-forward, modern and trust-evoking manner.
Photo Credits: Rodrigo Chapa