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The Bình Minh Coffee Bag Tells a Story About Vietnamese Sunrises

 - Jun 19, 2018
References: instagram & packagingoftheworld
Bình Minh Coffee originates from Vietnam and its holographic coffee packaging tells the story of the product's beginning by referencing the incredible sunrises that happen in the mountainous region of the Arabica coffee plantation.

Binh aimed to create an experience that goes beyond telling consumers about coffee production and found success with a dynamic packaging design that communicates emotion. The brand tells a story in colors, scent and textures that mimic the way bodies of water capture the sky's vibrant palette of colors. In the same way that a colorful, ever-changing sky appears over the Vietnamese plantation day and night, a holographic finish was selected to allow consumers to experience the same sense of wonder each time they go to enjoy a cup of coffee.