IHOP Changed Its Name to IHOb to Promote Its New Burgers
Katherine Pendrill — June 12, 2018 — Marketing
References: facebook & businessinsider
Last week, IHOP (the International House of Pancakes) shocked fans by announcing the change of its name to IHOb with the simple flip of a 'P' to a 'B.' After a week of speculation, the chain has finally announced that the 'B' actually stands for burgers. More specifically, the chain will be adding seven Ultimate Steakburgers to its menu.
Like the change of the chain's name to IHOPb, the new burger menu is not permanent. For just a limited time, fans can enjoy delicious new burger options, all made with Black Angus beef patties and served with unlimited fries. Options include the spicy Jalapeño Kick Steakburger, the cheesy Mushroom & Swiss Steakburger, and the meaty Cowboy BBQ Steakburger.
Though the name change stunt was never intended to be permanent, the move represents a major change in strategy for the brand by expanding its offerings beyond breakfast.
Image Credit: IHOP.
Like the change of the chain's name to IHOPb, the new burger menu is not permanent. For just a limited time, fans can enjoy delicious new burger options, all made with Black Angus beef patties and served with unlimited fries. Options include the spicy Jalapeño Kick Steakburger, the cheesy Mushroom & Swiss Steakburger, and the meaty Cowboy BBQ Steakburger.
Though the name change stunt was never intended to be permanent, the move represents a major change in strategy for the brand by expanding its offerings beyond breakfast.
Image Credit: IHOP.
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