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The YQ by Yoplait Yogurt Focuses on Consumer Feedback

 - Jun 20, 2018
References: yoplait & foodbev
The YQ by Yoplait yogurt is a new lineup of products from the brand that acknowledges consumer feedback and preferences for what they want to see in the dairy case at the grocery store. The yogurts each contain a minimum of 15 grams of protein and are made with ultra-filtered milk to ensure optimal purity, while sweetness in each one comes from fruit and cane sugar. The yogurts are each focused on a reduced level of sugar and a balanced flavor to make them suitable for consumers who are seeking out a healthier way to enjoy their favorite products.

The YQ by Yoplait yogurt will be available in late June in the US market and features a modern branding that speaks to Millennial design preferences for simplicity.